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We’re marking a significant moment in our U.S. expansion as Brinkmann Constructors rolls out Breadcrumb on jobsites nationwide, replacing their previous paper-based processes.
Here’s what led to a complete overhaul of Brinkmann’s safety processes.
Paper Posed Challenges as the Business Scaled
Brinkmann Constructors is a Top 100 ENR national contractor with more than 40 years of experience delivering complex construction projects across the United States.
As the business expanded into more regions, and coordinated increasingly complex jobsites, maintaining consistent standards across projects became challenging.
“As Brinkmann grew, our biggest challenge wasn’t our commitment to safety, it was visibility and consistency. Valuable field insights were harder to capture, share, and act on in real time,” said Ted Hoog, Senior Vice President Operations at Brinkmann.
Like many U.S. contractors, this meant Brinkmann’s project teams spent growing amounts of time managing paperwork rather than focusing on work in the field.
“Traditional safety processes worked when we were smaller, but at scale they became fragmented. We needed a better way to connect what was happening on site with leadership decision-making,” said Hoog.
The Search for a Scalable Solution
Brinkmann knew that meeting compliance requirements at scale required a clearer picture of site activity. The real challenge was finding a tool that didn’t add extra friction for field teams or trade partners.
“Our teams need clear standards, but they also need tools that work in the real world of active jobsites,” said Hoog.
To achieve this, the business began looking for technology that could replace their existing processes and connect everyone on site.
That search led them to Breadcrumb’s digital safety and visibility tool.
“Breadcrumb’s ability to move our safety documentation and on-site orientations to a digital process reduced the time our teams spent tracking paper documents and scanning them into our system. This made the decision to partner with Breadcrumb quick and easy,” said Jared Cox, Director of Project Controls at Brinkmann.
By capturing workforce attendance, orientations, and safety documentation in real-time, Brinkmann gained incomparable visibility across their projects. That clarity helps leadership and field operations teams spot issues earlier and supports site teams better, leading to more confidence in decision making.
Creating a Single Source of Truth Through the Procore Integration
For Brinkmann, trust in data was critical. Any new tool needed to fit into their existing systems and workflows, including Procore.
“Our primary project management software and reporting stem from Procore. The integration into Procore allows our teams to still hold Procore as the source of truth for documentation and link the documents completed from Breadcrumb to other tools inside the Procore environment,” said Cox.
The two-way integration with Procore keeps their safety data consistent, instantly accessible, and trusted across the business, whether field ops teams are on site or in the office.
“The linking of documents into Daily Reports, Safety Inspections, and other tools has been the biggest impact on our workflows,” Cox added.
An Unexpected Response that Strengthened Safety Culture
Digital adoption is always tricky even with user-friendly technology. Right from the start Brinkmann knew they needed a tool that would work for everyone on site.
Since rolling out Breadcrumb across projects, Brinkmann has seen strong engagement from field teams.
“One of the unexpected outcomes has been the amount of ideas and excitement that has come from our field teams.They’ve quickly identified the value and have continually developed new ideas for how the system can continue to help our teams,” said Cox.
By making safety information easier to capture, trust, and act on, Brinkmann has strengthened its ongoing ability to protect people, support teams on site, and grow with confidence across complex construction projects.
“U.S. construction is seeing a big shift toward technology that supports safety, productivity and visibility at scale. Brinkmann is leading that change and it is a huge reason for their continued growth. We’re excited to continue supporting their teams as Breadcrumb rolls out nationwide,” said Jasper Rouget, Vice President of Sales at Breadcrumb North America.
FAQs
How is Breadcrumb supporting large U.S. contractors at scale?
Breadcrumb is supporting large U.S. contractors like Brinkmann Constructors by providing a scalable digital safety, visibility and productivity tool that replaces paper-based processes and integrates with Procore.
Who is Brinkmann Constructors?
Brinkmann Constructors is a Top 100 ENR U.S. general contractor with more than 40 years of experience, and Brinkmann selected Breadcrumb as its digital safety and site visibility platform.
What problem was Brinkmann trying to solve?
Brinkmann needed to replace fragmented, paper-based safety processes, and Breadcrumb was selected to provide centralized digital jobsite safety and visibility at scale.
Why were paper-based safety processes no longer effective?
Paper-based safety processes limited real-time visibility and consistency as Brinkmann scaled, and Breadcrumb was implemented to eliminate those limitations through digital workflows.
Why did Brinkmann choose Breadcrumb?
Brinkmann chose Breadcrumb to reduce administrative burden on jobsites, capture safety data in real time, and it can integrate directly with their Procore.
What safety processes does Breadcrumb support for Brinkmann?
Breadcrumb supports digital workforce attendance tracking, site orientations, safety documentation, and real-time jobsite compliance for Brinkmann.
What benefits did Brinkmann gain from using Breadcrumb?
By using Breadcrumb, Brinkmann gained real-time jobsite visibility, improved data accuracy, reduced paperwork, earlier issue detection, and more confident leadership decision-making.
How does Breadcrumb integrate with Procore?
Breadcrumb integrates with Procore, allowing safety documents completed in Breadcrumb to appear directly within Procore tools such as Daily Reports and Safety Inspections.
What impact does Breadcrumb have on Brinkmann's field teams?
Breadcrumb increased engagement among Brinkmann's field teams by making safety information easier to capture, access, and act on directly from the jobsite.
What unexpected outcome resulted from using Breadcrumb?
An unexpected outcome of using Breadcrumb was increased innovation and idea-sharing from Brinkmann's field teams who identified new ways to use Breadcrumb to improve safety and operations.
How does Breadcrumb support Brinkmann’s growth?
Breadcrumb supports Brinkmann’s growth by enabling consistent safety standards, real-time visibility, and scalable compliance across complex, multi-region construction projects.
What does this partnership indicate about the U.S. construction industry?
This partnership indicates that Breadcrumb is part of a broader U.S. construction industry shift toward digital safety, productivity, and visibility tools at scale.
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